Sara Stojanovski is a seasoned product manager with a dynamic portfolio and an international impact. In her current role at ABC Glofox, she leverages deep insights into diverse market needs to effectively serve a worldwide customer base of gym and studio owners and their members. With a track record of over 30 successful digital product launches, Sara’s expertise spans a broad spectrum of complex sectors, including eHealth, insurance, SaaS solutions, and marketplaces. Her strong background in product discovery has sharpened her mastery of the nuances of product-market fit and her leadership in product experimentation. At d.labs, Sara was instrumental in providing critical guidance to numerous startups during their formative stages, helping to lay the groundwork for their growth. She combines global insights with the adaptability essential for startup success, making her a pivotal voice in the evolving field of product management. She is actively involved in shaping discussions around best practices in product management, underscoring the importance of a customer-centred approach and the capacity to innovate.